Six practical tips to create a successful e-commerce venture in 2017


Starting an e-commerce business isn’t so much different from building any successful business. The significant difference is the availability of tools to manage your business, create loyal customers through cutting edge marketing apps and gather necessary data to perform better in subsequent business operation. Unlike the traditional business, e-commerce gives you the tool to access global market without limitation whatsoever to attract customers anywhere around the world. If you don’t know where to start, you should focus on  creating an online store first. With easy to use platforms like Shopify this is not a problem. For you to be successful in your e-commerce venture in 2017, let’s look at the following six practical tips to make success happen in your business.

 1. Master marketing with email

Needless to say, marketing with email is likely to be another location worth spending additional time and money into next year. As we have discussed earlier, regardless of the growing popularity and value of social media sites like Twitter, Twitter, Instagram and Snapchat, mail continues to be one of the most efficient ways to engage customers and get all of them back to your shop buying once more.

2. Design high-speed website for better shopping experience

Improving your customers experience shopping on your site is an important task in building a successful e-commerce. Getting a repeat customer is the bedrock of any successful website as it brings a lifetime value to your business.

Some of the issues to address will include:

  • Making your site accessible on all devices
  • have an uncluttered homepage where your customers can find what they need with ease
  • Make the process of buying all through to check out easy and smooth for your customers

3. Create videos and GIFs

Selling online today is remarkably enhanced by quality video content. You need to create quality video images, infographics, and GIFs to help your customers understand your business offers better and give them the understanding to shop on your website.

Types of videos and GIFs to create for your products: ideas:

  • Testimonial videos
  • How to videos
  • Explaining videos
  • Action GIF
  • Process and steps videos and GIFs

4. Understand your customers better by incorporating list building opportunities everywhere

You can also add opt-in forms throughout your website to get to know your returning customers better. Instead of adding the same standard email list building form in multiple places throughout your site, consider creating unique forms that incentivize people to sign up for different reasons. It will allow you to gain more information about the interests of your customers.

For example, if you ran a men’s outfitter e-commerce store, you could create different forms for based on the various categories of products that you sell. In this example, customers might only want to receive updates and information about hunting clothing. Or, they might only be interested in fishing gear. To find out which customers are interested in which products, create separate list building forms for each primary product category in your catalog.

5. Hire a full-time graphic designer

If you’re serious about growing your e-commerce business in 2017, it’s time to ditch the freelancers and hire an in-house designer. As your business continues to grow, you’re going to want someone by your side that can help act as your brand manager—someone who can develop your brand style guide, create stunning visuals and graphics of your products, and take some work off your hands.

To find the right person, look for someone who has:

  • A college or vocational degree in the area of design or branding
  • Experience working on print and digital designs
  • Enthusiasm about working for a small business or growing startup
  • Passion for consistency and originality
  • The ability to work with little management or direction from you

Hiring a graphic designer in-house will allow you to focus your time and energy in other areas of your business that can fuel business growth.

6. Build out a lifecycle marketing program

You can also drive customers to buy again by creating a lifecycle marketing program that allows you to send emails based on certain triggers or actions that your subscribers take. Examples of emails to send are:

  • Replenish stock emails
  • Cart abandonment emails
  • Win-back emails
  • Item back in stock emails
  • Special offer email that gets sent out a certain number of days after a purchase

To learn more about how to create an effective lifecycle marketing program for your e-commerce business, read through this helpful guide from Rejoinder.